What is Email Marketing and how does it work?

Enhance Conversion Rate with Engaging Email-Marketing

In this era of digital marketing, Email marketing has prevailed for decades and is considered, the most effective aspect of digital marketing when done with proficiency. Emails seemed to be more interactive and interesting to the customer because it seemed like a one-on-one interaction with every member but at a certain scale. Strategize well and follow updated norms of email marketing to ensure that your emails are delivered without any disruptions.

Write a Convincing Welcome Email.

Start off your email marketing with an effective and engaging welcome Email that is a great source of grabbing subscribers’ attention. Welcome emails are considered the most important for these reasons:

• It has around a 60% open rate when compared to some other email for marketing.
• Purchases take place within 24 hours of subscription.
• On average, welcome emails have a 5x click-through rate (CTR) and a 4x open rate compared to other marketing emails.

Importance of Welcome Email

• Know your prospective audience

Target audience refers to a specific group of people that think are your prospective customers. Before targeting the audience you must have detailed information about the psychographics and demographics of the audience. In-depth understanding of your prospective customers and subscribers, those insights you need to show customers that will help you in gaining the trust of your customers.

• Customer Demand

The goal of Email Marketing is to convert subscribers into customers. The subscribers who have been engaged must satisfy two criteria; 1 they are willing to buy and 2 they can buy. You need to ensure that both criteria are met to convert subscribers into customers. A welcome email assures that your subscriber is willing to buy and able to buy.

• Understand their problems

You can thoroughly go through the pain and problems of those who have subscribed to your email campaign. A good welcome email makes subscribers realize their problems and pain and offers them a solution to fix their problems.

Emailing subscribers and customers should be effective by reevaluating your email campaign. You must be assured that your subscribers are getting the correct email. As more than half of emails are checked on a mobile phone, so make sure your interactive emails are optimized for mobile devices.

Increase interactivity with customers by effective email marketing principles in these ways:

• Real-Time Marketing

This feature is exceptionally important but some have successfully translated real-time marketing into emails. Convert real-time marketing into emails to pursue advanced sales chances with the customer. It lets your customer know about real-time information and events. You can send them an email saying, to take them to your website where they have to log in and they have to go through some information before proceeding does fetch any information.

For instance, Bus operators can send an email to the passengers after booking, to let them know about the current status of the available seats on the bus.

There may be a possibility of an additional sale.

The passenger might be willing to change the seat on the same bus fare.

To change the seat with the preference of window or aisle, you can offer a button that will take them to the website to log in and verify certain information before they can change their seats.

• Use Videos

Grab the attention of your customers and subscribers through videos.

Video is a great source of offering diverse content, try an interactive video for enhancing the knowledge of your customers regarding your industry.

Try out how-to message videos to boost the curiosity of your customers and engage videos you’re your product promotion.

You must include a video instead of a link to redirect to YouTube to make it convenient for your customers.

Your email should be straightforward and to the point to induce readers to read the message and watch the video as people prefer videos from content marketers.

Email Marketing is most effective in offering returns and is highly inexpensive.

Increase engagement with the customer by getting essential information out from your customers.

Embed videos to make your email marketing campaign a great success by enhancing interactivity with your subscribers.

• Embed polls, surveys, and reviews

Sharing experience is an interesting aspect of engaging your customers through surveys and polls that will boost the click-through of your emails.

Involve the survey within your email instead of a link redirecting to the survey to create an interactive survey through email.

Hence, Optimize your message for the mobile device so that every subscriber should be a part of your survey.

The survey is way more effective than any other medium of interaction with your customers because of the following aspects:

1.  It is useful in getting feedback about your products and services.
2. It is a medium of getting valuable information about customers.
3. Boost the CTR of your emails.

• Encourage Forum Discussions

Moreover, Forums are a great source of interacting with the members of a community to know their viewpoints.

They are undoubtedly the best spot to understand your subscribers and interact with them.

Do not just offer the link to the main forum page, rather enhance the curiosity of your subscriber with some catchy questions.

Send an interactive email that engages traffic on your website.

However, As traffic increases, it will ultimately increase the conversion rate.

Enhance Personalization

Interact one-on-one with your subscribers to win their confidence, and interact on a personal aspect with your customers.

Things to be Considered for Personalization:

1. Send emails through your personal email address.
2. Address subscribers by their name.
3. Conclude the email with your details in the signature.

Drive sales by suggesting to them something specific that they are looking for with your business by determining their browsing history.

Hence, Personalization builds a connection with your subscribers.

This step by you will encourage them for interact and entice them to be your customers.

Conclusion

However, Emails are an effective and interactive medium of knowing your customers and subscribers while promoting your product and services through surveys, video, forums, and so on.

Drive the interest of your customers through interaction and personalization. Moreover, It is an effective idea to start off with your email marketing campaign by indulging the factors you have missed on. Hence, Let the best digital marketing agency be your email marketing partners to engage more subscribers and enhance the leads of your business.

If you are looking for the Best Digital Marketing Agency for your Business please contact Bliss Marcom.
Office Address in Noida.