Website Optimization the main focal point of website design that ensures the success of the online business. An impressive website can be left unseen by visitors if the load speed of web pages prolonged. Speed the foremost aspect when it comes to competition in online business. We can enhance speed through website speed optimization.
A few seconds of load time delay might cost:
- 15% page views
- 10% conversion loss
- 20% decrease in satisfaction of customers
Before moving further, dig deep into the website and analyze the factors in which your website is lagging and bottlenecking in the success of your website. Analyze the loopholes in the success and optimize website speed.
Contents
- 1 What does page speed mean?
- 2 How to boost up the speed of your website
- 2.1 Use of CDN
- 2.2 Change web hosting
- 2.3 Remove unimportant plugin
- 2.4 Lazy load images
- 2.5 Upgrade hosting package
- 2.6 Compress Images
- 2.7 Minify code
- 2.8 Change theme
- 2.9 Eradicate broken links
- 2.10 Convert PNG to JPEG image
- 2.11 Optimize tables in the database
- 2.12 Remove 404 errors
- 2.13 Avoid Gifs
- 2.14 Resize image
- 2.15 Avoid content of 3rd party.
- 2.16 Prefer static pages
- 2.17 Discard Whitespace
- 2.18 Avoid using redirects in excess.
- 2.19 Remove pointless images
- 2.20 Clean your code
- 3 Conclusion
What does page speed mean?
The page speed refers to the time taken in totality with media files and web pages downloaded from hosting servers and displayed on a desirable web browser. The duration between the link was clicking and displaying content on a web browser.
Check the speed of your website.
Website Speed Test Tool is recommended to know the actual website speed. The essential CDN tool used for checking website speed or Web Page load speed.
Load and Test your website
Load your website to analyze what aspect is causing bottlenecks. Tools available to assist in testing a website and can help scale out a better platform.
- Wonder Network
It is an easy process of accurately performing load testing by keeping a record of usage with the browser and playback from the server.
- Blitz
Test the performance on web apps, websites, and APIs.
- Loader
Load test your website that stresses your web application with more than thousands of simultaneous connections.
Top 20 Ways for Website Speed Optimization
How to boost up the speed of your website
Plenty of aspects affecting the amount of time a website takes to load, so they enhance the speed and user experience of a website.
We have 20 tips to optimize your website by decreasing page load time and enhancing web page speed and user experience.
Use of CDN
CDN stands for a content delivery network that delivers content to your audience from the server closest to a visitor’s geographical location. Therefore, CDN can boost the speed of your website.
Change web hosting
Even after investing all efforts and time in optimizing a website, it is still loading at a low speed, and that is because of the delay in server response time. Switch to a different web hosting for faster response time. Various hosting packages available to boost the response time.
Remove unimportant plugin
The number of plugins installed that of no use and merely causing a website to load very slow. Check out the plugin files that were decelerating the speed of a website by using Pingdom’s speed tester tool. The website seems to be broken at certain places or slows down gradually when plugins conflict amongst themselves.
Lazy load images
A website with multiple images uses the lazy loader to load images as soon as a visitor scrolls down the page. BJLazyLoad is an effective tool for WordPress users.
Upgrade hosting package
One can upgrade the hosting package with current web hosting. Numerous web hosts provided a multitude of packages like SSD hosting and shared hosting that enhance the speed of a website.
Compress Images
Reducing file size does not mean low-quality images or loss of visibility and clarity. Image uploaded can be compressed with the help of “EWWW Image Optimizer”.
Minify code
Minify code by removing unnecessary code that lowers down the speed of a website. W3 Total Cache is a caching plugin. If these minify code conflict with CDN or plugin, then they can destroy the design of your website.
Change theme
Switch to some other theme as some of them slow down because of poor code or bulky code.
Eradicate broken links
While loading a website, if a browser begins to get across broken links for the file it is loading, it might lower down the speed of a website. Broken Link Checker is a plugin used for broken links.
Convert PNG to JPEG image
PNG image is lossless as they restore every detail about the image. PNG images larger when compared to JPEG, which means they will gradually lower down the speed of a website. You can use an image with a transparent background, but still, JPEG is the preferred format for images. Another option is compressing image file, but the PNG compressed files lossless still.
Optimize tables in the database
Spammy comments and revisions need to be cleared out from the database to reduce database size and boost the website’s speed.
Remove 404 errors
404 errors must be fixed as they might make a difference. It will detect the broken links and is similar to #10.
Avoid Gifs
Gifs big files in combination with multiple images, so avoid using them on the website. You can use it by compressing the image with the help of Ezgif.
Resize image
Try using smaller dimensions of the image, not the size of the file. Images of small size is a way to reduce the load time of your website.
Avoid content of 3rd party.
As content from 3rd party will be loaded from an external source so it might hinder the speed of your website. In the absence of 3rd party content, website speed can boost a bit.
Prefer static pages
Static pages constant don’t change frequently and visible to the visitors as they were created and stored.
Discard Whitespace
Whitespaces such as text line breaks, double spaces, and tabs in HTML code add on the space to file size, so removing it might reduce the size of HTML files using HTML Compressor.
Avoid using redirects in excess.
Redirecting a page to multiple redirected link is a highly time-consuming process and that slow down the speed of your website.
Remove pointless images
Adding four images with the same context is a real burden on your website. Images must add some value to the context of your visitors to your content.
Clean your code
Some of the codes, like free WordPress theme code, have messy and extra lines and characters that reduce the speed of your website. A tool with Dirty Markup is recommended to clean up the code.
Conclusion
Get your page load time as you want is a difficult task but has a significant impact on the performance of your website. Check out the factors affecting the speed of the website and those factors impacting load time.
Spend time on the following tips and optimize the website speed and make a massive difference in the success of your website and conversion of your business.
Share the wins that will highly improve the speed of your website?
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