Viral marketing content generally has a well-designed viral strategy behind it; however, virality is, in part, also because of luck, creativity and planning.
Every day we hear about viral marketing, a new viral video, and articles that spread at the speed of light. However, just what is it? And just how did it get to be viral?
Might it be due to a viral product or viral advertising, viral campaigns, or just chance, that blatantly makes something such a major hit?
To break down this concept a little better, I will explain Viral Marketing’s definition, how a viral effort works, the advantages of viral marketing, and show you a few of my favorite examples.
Contents
WHAT IS VIRAL MARKETING?
Viral Marketing can create interest and the potential sale of a brand or product through messages that spread like a virus, in different words, fast, and from person to person.
The idea is for it to be the users that choose to share the content.
Due to the ease of the modern era, the content is widely shared on social media.
You also have seen some of the recent creation of content on YouTube, the content is funny, emotional, surprising, and unique, so it’s also shared on Facebook and Instagram.
ADVANTAGES OF VIRAL MARKETING
BUDGET-FRIENDLY
Overall, viral Marketing is a low-cost marketing technique if you see its wide range and cost per acquisition (CPA). It becomes word of mouth and reaches more audience.
IT’SIT’S NON-INVASIVE
Viral marketing is not invasive. The marketer does not force people; they are their decision-makers and share the content.
The interaction in viral marketing is more significant than other methods of marketing.
THE REACH
As its name suggests, it is viral marketing, so obviously, it will get more reach than other marketing methods.
You don’t need to spend a ton of money, it becomes word of mouth, and everybody will know your brand and product.
IT BUILDS A BRAND
A single viral piece of content can make you a brand. It just takes a few days to go viral in this social media era.
Viral marketing is a very powerful method for branding and awareness.
EXAMPLES OF VIRAL MARKETING
DOVE REAL BEAUTY SKETCHES
Dove proved that not every viral marketing campaign should be funny or emotional.
Dove’s real beauty sketches show us the inner struggle of women they have daily. It has over 163 million views worldwide.
And it also becomes a great example of viral marketing that marketers use to explain it.
That’s a brief explanation of viral marketing, and it is an advantage and an example for your easy to understand.
Hope you love it, have you ever encountered a viral marketing campaign, share with us.
Thanks all.
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