In several digital marketing campaigns, 87% of online marketers use video content. We are visual beings, so we enjoy videos. It’s no big deal. With users viewing over 100 million hours of video on Facebook and over 1 trillion hours on YouTube every day, video marketing is a vital medium for companies and advertisers.
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What is Video Marketing?
Video marketing is the use of video to promote or advertise a product, brand, or service. A successful marketing campaign takes the video into the process. Customer reviews, live event updates, how-to videos, video explanations, corporate training videos, viral (entertainment) videos — the list goes on.
Advantages of Video Marketing
A video is an essential tool for SEO
It will improve the ranking of search engines, click rates, open rates, and conversions. However, it needs to reach the target audience. The second biggest search engine is YouTube (second to Google). What is better? Google owns YouTube. It allows a correctly tagged video to work well with the SEO.
Video heightens conversion rates.
New research showed that 57% of customers online are more likely to purchase a product after watching a video demonstration of the product.
Video is easily accessible.
There are limitless video marketing platforms, such as YouTube, broadcast TV, street marketing, and video boards. By using our smartphones, we can watch online videos anywhere, anytime. For conventional paper ads, the same is not valid. With videos, you can reach your audience economically anywhere in the world.
Video is effective
Studies suggest that retention rates are as high as 80 percent for information both seen and heard. Those estimates fell to 20% for visual communication and just 10% for hearing a story. It’s practical to mix visuals with audio.
TYPES OF VIDEO MARKETING
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Product Demos
For buyers already considering a purchase, product demos discuss the exclusive selling proposition, features, and uniqueness of the product. Product presentations can be lengthy, detailed, or quick and direct.
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How- to videos/explainer videos
These videos answer fundamental concerns about the goods and services you offer. To create an explanation video, compile and answer a list of FAQs as briefly as possible. Your clients will understand how much you care and believe you more for it.
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Unique Webinars
Webinars are internet workshops. The speaker(host) approaches the audience to discuss a particular topic, respond to questions, introduce goods, or perform industry expert interviews.
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Case Reports / Testimonials
Success stories boost conversions. Shoot a video of a happy client and speak to the company about their experience. Testimonials generate social facts, develop trust and drive sales.
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Brand videos
Brand videos show your viewers and illustrate the ideals of your business. That could be your first impression, so make sure it lasts.
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Interviews Interactions
Interviewing videos means asking someone to respect those requests from the viewers. You may either share it on your YouTube or post a short Instagram version.
FUTURE OF VIDEO MARKETING
A survey from Wyzowl reveals that –
76% of video marketing firms claim that it produces a strong ROI.
93% of the companies also claimed that it enhances social awareness of their product and service.
And 72% of organizations claim the conversion rate on their website has risen.
It is not only the corporations inclined to use video as a communication product, but consumers are much more likely to receive video-related marketing messages. According to the study of HubSpot Research, more than 50 percent of clients choose video over other forms of brand content.
They also shifted how a company sells, what consumers buy, how customers purchase, and how consumer relationships with service teams are maintained.
Videos also revised the relationship between brands and consumers. Businesses use videos on their websites (to clarify how they sell and how users get benefited ), social media messages (to reach the public), blogs (to hold more readers), and also in emails (to support their marketing campaigns). Among them, 83% believe that video is compelling, 78% believe social media video to be a great strategy, and 80% believe that emailed videos provide the necessary ROI.
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