I am sure you know that Google is the largest search engine on the planet, but do you know that Google conducts more than 5 billion searches each day?
Google has almost 200 SEO ranking factors that keep changing, so it is essential to know and understand all the ranking factors to optimize your blog or website on Google.
Because as you know, Google is the largest search engine on the planet, so it is not surprising that everyone wants to rank on it.
So here we take a closer look at some SEO ranking factors that might be crucial in 2021.
Also read: Best SEO tools to take your SEO game next level
Contents
MOBILE-FIRST INDEXING
Do you know Google will shift all the websites to mobile-first IndexingIndexing till March 2021? So what do you mean by Mobile-first IndexingIndexing?
Mobile-First IndexingIndexing means your website will be crawled by a smartphone but instead of a desktop bot. If any part of your website is not visible on the smartphone, then that part of your website will not be indexed or ranked on Google.
PAGE EXPERIENCE
If your website is fast or responsive, it will be a positive signal for Google’s crawling bot from May 2021. There are a total of 7 search signals for page experience that will directly affect your website’s ranking.
- LOADING
- INTERACTIVITY
- VISUAL STABILITY
- MOBILE-FRIENDLY
- SAFE BROWSING
- HTTPS
- NO INTRUSIVE INTERSTITIALS
STRUCTURED DATA/SCHEME DATA
Scheme data can be another significant ranking factor, and it helps search engines understand the page content. Schema data is essential because it optimizes your website for voice searches.
Your website has FAQs then you should add schema data for it, it helps search engines to understand which is the question and which is the answer that will lead to voice search optimization.
MULTIMEDIA WILL BE CRUCIAL
A well-optimized image can give good traffic from Google images. It can help you in SEO and can lead to good branding.
Audio and Video links can impact your website a lot. Content length won’t matter as much, and you should add audio and videos and add schema data for them.
That can help you to increase your SEO score, and your website will be well-optimized.
LOCAL SEO WILL BE CRUCIAL
People confused with local SEO think it is only limited to Google My Business (GMB), but it will be a huge ranking factor if your business is local.
If your Google My Business ranking is in the top 3, then there are high chance that your website is also ranked on the first page or probably no. 1.
INTENT MATTERS
Knowing that what your target audience is searching is good but do you know the intent behind it?
Search intent is a very crucial topic to discuss. It is vital for your website’s overall SEO. It also plays an essential role in Google Ads.
Search intent will be an important ranking factor, and it helps you know your target audience’s psychology, knowing what they are searching is good, but knowing why they are searching is crucial.
These are some of the SEO ranking factors that might play an essential role in 2021 and beyond. What’s your opinion on SEO ranking factors, share your opinion and feedback with us.
Thanks all.
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