If you search for local SEO, you probably know what SEO is and want to know more about it. Before I talk about Local SEO, you should see the difference between SEO and Local SEO.
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Difference Between SEO & Local SEO
Local SEO is a part of SEO. SEO is about optimizing your website to make it more visible on search engines globally. Local SEO is all about focusing on the audience near your business in your locality.
SEO targets the whole global audience; Local SEO only targets the audience where you have your business.
Importance of Local SEO
A study conducted by Forbes shows that 95% of smartphone users have used their device to perform mobile searches for local businesses, out of which 61% called the company, and 59% visited the business store.
Local SEO allows you to earn a massive Return on Investment (ROI); it can better dominate your local market.
Benefits Of Local SEO
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THE RATING & REVIEWS
When you list your business in Google My Business, and you start showing in local search results, then people start giving you reviews and ratings.
When you have good quality reviews and ratings, then it makes your business more trustworthy and reliable. Along with this, Search engines also start pushing your business listing above, considering your ratings and review.
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THE CUSTOMER BASE
Local SEO also helps you to get new potential customers. When you already have good reviews and ratings and provide the right quality products and services, people start showing trust, and coming back to you for purchase will be more than others.
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THE CONVERSION RATE
Local SEO gives you a higher conversion rate. Let’s assume you run a small restaurant or Salon. And someone did a local search for “restaurant near me” or “salon near me” and found your listing.
Since you listed your contact information on the business listing, they call you up and ask to book a table for dinner or ask you to book a chair in a salon for hair cutting and grooming.
You see, by giving your contact information to searchers, you have successfully converted a local search query into a successful purchase.
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THE VISIBILITY
With the help of Local SEO, any user in your local area can do a search related to it. It will also help your business visibility in Google searches as well as in Google Maps.
For, you run a chemist shop, and someone needs an emergency kit, then he/she searches for “chemist shop near me” or “chemist shop,” and Google will show him/her a three-pack of the list as your business is already listed so you can expect to appear in top 3 pack.
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THE REPUTATION
Local SEO helps you to earn a lot of money and respect in your local area. If your behavior is according to your customer’s expectations, then they will remember you and respect you.
Indirectly, it will have an impact on your business reputation and help you to build a sustainable business and reputation too.
If you are looking for the Best Digital Marketing Agency for your Business please contact Bliss Marcom.
Office Address in Noida.