Social Media has a large audience and is almost half of the entire population. So it is a more effective Digital Marketing strategy for businesses to target their audience and for business strategies. Do you know there are 3.5 billion social media users worldwide? And as the population is increasing, this number is also growing. Many Marketing Agencies believe that social media marketing is beneficial for their client’s business. Some of the best social media platforms which provide vast traffic help to lead generation and brand awareness.
Every business tries to reach more people in their target audience, but how much have they invested in their Social Media Marketing? Social Media is a mainstream marketing method, but most people use it for communicating with their loved ones.
Social Media has a large audience and is almost half of the entire population. So it is more effective for businesses to target their audience and for business strategies.
Facebook is the most popular social media platform of all. On Facebook, the large audience is the youth audience. You can target them, but you can only be aware of your product and service.
Because the youth is around 15 to 18 years and they don’t have purchasing power. Usually seen, those who are 21 to 35 years old take products from social media.
Here is why people who are more than 35 years old are too old for social media. Maybe they use social media to get to know their friends.
They are not youth, and they are still not friendly with card swap purchasing.
The majority of the Instagram audience is Fashion and Beauty oriented. On Instagram, you can’t sell your camera and washing machine, and then you never sell that.
If you bring something fashion and beauty-related, like talking about a new kind of shoes, you can sell this kind of stuff on Instagram.
Instagram tapped the creative and image-based online life of young people. You have to make a profile on Instagram. And people who have a healthy Instagram profile they called “Instagram Influencers.”
LinkedIn is mainly used for professional networking, including employers posting jobs and job seekers, post their CVs.
If your business is B2B, you can use LinkedIn because you can find their top management people who make decisions for their organization, So you can directly target them.
If you are a marketing executive or a small business owner who runs a local shop or even a first-year college student looking for their first job, LinkedIn is the best social media platform for you.
Have you ever noticed why all the media companies talked so much about Twitter? Why do all the celebrities’ tweets get so viral? It’s all part of marketing.
You are subconsciously attracted to Twitter and install it. So you are being forced on Twitter.
If your target audience is on Twitter, then you must consider it. Twitter ads are relatively expensive in comparison to Facebook.
CONCLUSION
If you want the conversion to a country like India, then Facebook is the best option.
And If your product is about fashion, beauty, and lifestyle, then Instagram is the better choice.
LinkedIn is for B2C products; it is not for B2B. Because you can’t sell a washing machine on LinkedIn, but you can sell your washing machines to the XYZ company.
For a better Social Media Marketing strategy, hire the best Digital Marketing agency.
\If you are looking for the Best Digital Marketing Agency for your Business please contact Bliss Marcom.
Office Address in Noida.
